The Merchant Hotel Belfast
Belfast, Northern Ireland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
Your price against your competitors
Each hotel's lowest price on Google Hotels. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Benedicts Hotel Belfast£84
- Leonardo Hotel Belfast£100
- Europa Hotel£126
How you compare with 5 competitors in Belfast
Hilton Belfast comes eighth on Google Maps, and you 22th; they're rated 4.3 on Google on average, and you 4.6. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Belfast weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Belfast” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| The Merchant Hotel Belfast (you) | Not asked yet | 4.6 from 2,529 | 22nd | Not shown | |
| Europa Hotel | Not asked yet | 4.4 from 5,370 | 29th | £126 | 0.9 km |
| Titanic Hotel Belfast | Not asked yet | 4.5 from 4,136 | 15th | Not shown | 1.3 km |
| Benedicts Hotel Belfast | Not asked yet | 4.3 from 3,796 | 21st | £84 | 1.5 km |
| Leonardo Hotel Belfast | Not asked yet | 4.1 from 3,641 | 14th | £100 | 0.8 km |
| Hilton Belfast | Not asked yet | 4.3 from 3,077 | 8th | Not shown | 0.7 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 22th on Google Maps for “hotels in Belfast”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.6 from 2,529 reviews. Hilton Belfast (eighth), Leonardo Hotel Belfast (14th) and Titanic Hotel Belfast (15th) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 8thHilton Belfast4.3 from 3,077
- 14thLeonardo Hotel Belfast4.1 from 3,641
- 15thTitanic Hotel Belfast4.5 from 4,136
- 21stBenedicts Hotel Belfast4.3 from 3,796
- 22ndThe Merchant Hotel Belfast (you)4.6 from 2,529
- 29thEuropa Hotel4.4 from 5,370
The bars are each hotel's number of Google reviews.
Your website's health is 64 out of 100
We read 6 pages of themerchanthotel.com on 18 October 2026, the way Google and AI assistants do, and found 17 things to fix. These cost you the most guests:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Put your hotel's name and town in your home page's title and as its first heading.
- 2Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
One thing to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 2 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sitesnot read yet
- Google and Google Mapsrated 4.6 from 2,529 reviews
- Your website6 pages read, health 64 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Belfast, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Belfast every week.
- Travel agents and tour operators
The agents and operators selling Belfast to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Belfast that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Belfast runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Win your guests back to your own website
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Belfast for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first