Crowne Plaza Belfast

Belfast, Northern Ireland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Crowne Plaza Belfast
Photo from Crowne Plaza Belfast's Google listing
Revenue you could be losing
£212 to £398 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
Your website health
Couldn't be read
Your AI score
Not asked yet
Google reviews
4.4 out of 5
Level with your competitors, 4.4 on average
Your price vs nearby hotels
£112 vs £93
£19 a night dearer than them, each at its lowest on Google Hotels
Your overall score

You rank 34th of the 193 hotels we read in United Kingdom

83out of 100
The hotels we read in United Kingdom, by overall score
  1. 1stThe Bedford Hotel Belfast85
  2. 2ndCrowne Plaza Belfast (you)83
  3. 3rdStormont Hotel Belfast82
  4. 4thThe Lansdowne Hotel73
  5. 5thBullitt Hotel66
Why you rank 34th
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps15 of 20
    Rated 4.4 from 2,643 reviews, fourth for “hotels in Belfast”
  • Your price vs competitors10 of 15
    £19 a night above the hotels near you
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Pricing: your price against your competitors

You charge £19 a night more than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • The Malone Hotel£88
  • Balmoral Hotel£89
  • Tara Lodge£93
  • Holiday Inn Belfast City Centre by IHG£97
  • Crowne Plaza Belfast (you)£112
  • Europa Hotel£126
Competition

How you compare with 5 competitors in Belfast

They're rated 4.4 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Belfast weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Belfast”Lowest price on Google HotelsFrom you
Crowne Plaza Belfast (you)Not asked yet4.4 from 2,6434th£112
Europa HotelNot asked yet4.4 from 5,37029th£1265 km
Holiday Inn Belfast City Centre by IHGNot asked yet4.3 from 2,4917th£974.7 km
Balmoral HotelNot asked yet4.2 from 2,16230th£893.5 km
The Malone HotelNot asked yet4.2 from 1,56526th£883.5 km
Tara LodgeNot asked yet4.8 from 67232nd£934.3 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come fourth on Google Maps for “hotels in Belfast”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 2,643 reviews.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Belfast”
  1. 4thCrowne Plaza Belfast (you)4.4 from 2,643
  2. 7thHoliday Inn Belfast City Centre by IHG4.3 from 2,491
  3. 26thThe Malone Hotel4.2 from 1,565
  4. 29thEuropa Hotel4.4 from 5,370
  5. 30thBalmoral Hotel4.2 from 2,162
  6. 32ndTara Lodge4.8 from 672

The bars are each hotel's number of Google reviews.

Your website

Your website couldn't be read

ihg.com answered on 18 October 2026, but turned our reader away or showed nothing without its scripts. Search engines and AI assistants often meet the same wall.

What to do this week

One thing to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 2 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites23 sites for one night
  • Google and Google Mapsrated 4.4 from 2,643 reviews
  • Your websiteit didn't answer
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Belfast, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Belfast every week.

  • Travel agents and tour operators

    The agents and operators selling Belfast to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Belfast that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Belfast runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing £212 to £398 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Belfast for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first