Kings Arms Hotel
Amersham, Buckinghamshire. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 49 out of 100
- How your competitors price, day by day
You rank 7th of the 193 hotels we read in United Kingdom
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps18 of 20Rated 4.4 from 550 reviews, first for “hotels in Amersham”
- Your website15 of 20Scores 49 out of 100, with a button to book
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website£359
- Booking.com£383
- Hotels.com£410
- Agoda£410
- And 18 smaller sites (GoSeek, Vio and eTrip and others), from £334 to £454
None of the main booking sites asks less than your website here.
How you compare with 3 competitors in Amersham
They're rated 4.1 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Amersham weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Amersham” | From you |
|---|---|---|---|---|
| Kings Arms Hotel (you) | Not asked yet | 4.4 from 550 | 1st | |
| Saracens Head Inn | Not asked yet | 4.2 from 371 | 3rd | 0.2 km |
| The Crown Inn, Old Amersham | Not asked yet | 4.2 from 365 | 2nd | 0.1 km |
| The Chequers - Bed&Breakfast | Not asked yet | 4 from 208 | 4th | 0.8 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come first on Google Maps for “hotels in Amersham”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 550 reviews.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stKings Arms Hotel (you)4.4 from 550
- 2ndThe Crown Inn, Old Amersham4.2 from 365
- 3rdSaracens Head Inn4.2 from 371
- 4thThe Chequers - Bed&Breakfast4 from 208
The bars are each hotel's number of Google reviews.
Your website's health is 49 out of 100
We read 6 pages of kings-arms-hotel.com on 18 October 2026, the way Google and AI assistants do, and found 16 things to fix. These cost you the most guests:
- 1Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask whoever built your website to add them. It takes about an hour.
- 2Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- Your website turns away Google, Anthropic, OpenAI and Common Crawl's AI assistants, so they can't read it when answering guests
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
How: Ask whoever built your website to add them. It takes about an hour.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites21 sites for one night
- Google and Google Mapsrated 4.4 from 550 reviews
- Your website6 pages read, health 49 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Amersham, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Amersham every week.
- Travel agents and tour operators
The agents and operators selling Amersham to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Amersham that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Amersham runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing £445 to £835 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Amersham for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first