Bloom Arjaan by Rotana

1. 1
   Your home page doesn't say whose it is

   Google and AI assistants read a page's title and top line to know what it is about.

   What to do: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.

2. 2
   Many of your pages have the same title

   Google can't tell them apart, so it shows fewer of them.

   What to do: Ask your brand's web team: give each page its own title: rooms, dining, offers, location.

3. 3
   Google may count your pages twice

   It splits your visits between copies of the same page.

   What to do: Ask your brand's web team to mark one address for each page.

• No button to book on your home page, so a guest who wants to book direct has to hunt for one
• No WhatsApp link, where most guests in India ask first
• A phone number a guest can tap to call
• AI assistants can read your website

1. 1
   Get Agoda and Booking.com to stop undercutting you

   They sell your room for up to AED 534 less than your own website, so guests who compare book there, and you pay about 17% of the room.

   How: Check the rates you load on each, and ask your account manager there to match your website. Then say “best price on our website” beside your booking button.

2. 2
   Your home page doesn't say whose it is

   Google and AI assistants read a page's title and top line to know what it is about.

   How: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

• Weddings and events

  The planners and families booking weddings in Abu Dhabi, who fill your rooms for three nights at a time and never touch a booking site.

• Conferences and company travel

  The companies running meetings and incentive trips near you, and the firms whose staff already stay in Abu Dhabi every week.

• Travel agents and tour operators

  The agents and operators selling Abu Dhabi to guests abroad, who send the same rooms again and again once you're on their list.

• Events that publish a list of hotels

  Festivals, matches and conferences in and around Abu Dhabi that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

• The nights your town fills up

  Which dates Abu Dhabi runs out of rooms months ahead, so you price them before your competitors do, rather than after.

• What your competitors charge, nightly

  Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.