Bo Phut Resort
Koh Samui. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 22 out of 100
- How your competitors price, day by day
You rank 37th of the 47 hotels we read in Thailand
- 1stChaweng Regent Beach Resort74
- 2ndAvani Chaweng Samui Hotel & Beach Club73
- 3rdSilavadee Pool Spa Resort72
- 4thExplorar Koh Samui71
- 5thBo Phut Resort (you)49
- Booking direct6 of 25Google shows booking sites' prices for you, but not your website's
- Google Maps14 of 20Rated 4.8 from 825 reviews, 13th for “hotels in Koh Samui”
- Your website9 of 20Scores 22 out of 100, with a button to book
- Your price vs competitors10 of 15฿719 a night above the hotels near you
Guests can't see your own price when they compare
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Without your own price beside theirs, guests book through a booking site, and you pay it about 17% of the room.
- Your website has no price here
- Klook฿4,834
- Agoda฿4,888
- Booking.com฿5,925
- And 19 smaller sites (kayak.co.th, hotelscombined.co.th and hutchgo.com and others), from ฿4,828 to ฿5,992
A guest can only book you through a booking site from here.
You charge ฿719 a night more than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Explorar Koh Samui฿2,867
- NH Collection Samui Peace Resort฿3,983
- Hansar Samui฿4,115
- Bo Phut Resort (you)฿4,834
- Holiday Inn Resort Samui Bophut Beach฿4,936
- Anantara Bophut Koh Samui Resort฿7,999
How you compare with 5 competitors in Koh Samui
Holiday Inn Resort Samui Bophut Beach comes first on Google Maps, and you 13th; they're rated 4.6 on Google on average, and you 4.8. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Koh Samui weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Koh Samui” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Bo Phut Resort (you) | Not asked yet | 4.8 from 825 | 13th | ฿4,834 | |
| Explorar Koh Samui | Not asked yet | 4.8 from 2,670 | 11th | ฿2,867 | 2 km |
| Anantara Bophut Koh Samui Resort | Not asked yet | 4.7 from 1,604 | 6th | ฿7,999 | 0.2 km |
| Hansar Samui | Not asked yet | 4.6 from 1,594 | 2nd | ฿4,115 | 0.3 km |
| NH Collection Samui Peace Resort | Not asked yet | 4.6 from 1,525 | 8th | ฿3,983 | 0.1 km |
| Holiday Inn Resort Samui Bophut Beach | Not asked yet | 4.4 from 1,092 | 1st | ฿4,936 | 0.4 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 13th on Google Maps for “hotels in Koh Samui”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.8 from 825 reviews. Holiday Inn Resort Samui Bophut Beach (first), Hansar Samui (second) and Anantara Bophut Koh Samui Resort (sixth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stHoliday Inn Resort Samui Bophut Beach4.4 from 1,092
- 2ndHansar Samui4.6 from 1,594
- 6thAnantara Bophut Koh Samui Resort4.7 from 1,604
- 8thNH Collection Samui Peace Resort4.6 from 1,525
- 11thExplorar Koh Samui4.8 from 2,670
- 13thBo Phut Resort (you)4.8 from 825
The bars are each hotel's number of Google reviews.
Your website's health is 22 out of 100
We read 6 pages of bophutresort.com on 18 October 2026, the way Google and AI assistants do, and found 30 things to fix. These cost you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- 2Google writes its own line about your hotel
Your pages give Google no summary to show under your name, so it picks any sentence it finds.
What to do: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.
- 3Google may count your pages twice
It splits your visits between copies of the same page.
What to do: Ask whoever looks after your website to mark one address for each page.
- A button to book on your home page
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Show your own price on Google
Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.
How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.
- 2Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites22 sites for one night
- Google and Google Mapsrated 4.8 from 825 reviews
- Your website6 pages read, health 22 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Koh Samui, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Koh Samui every week.
- Travel agents and tour operators
The agents and operators selling Koh Samui to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Koh Samui that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Koh Samui runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing ฿5,996 to ฿11,242 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Koh Samui for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first