Van Der Valk Hotel Haarlem
Haarlem. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 50 out of 100
- How your competitors price, day by day
You rank 3rd of the 25 hotels we read in Netherlands
- 1stCarlton Square Hotel81
- 2ndVan Der Valk Hotel Haarlem (you)79
- 3rdAmbassador City Centre Hotel Haarlem69
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps18 of 20Rated 4.3 from 4,592 reviews, third for “hotels in Haarlem”
- Your website10 of 20Scores 50 out of 100, with no button to book on its home page
- Your price vs competitors10 of 15€17 a night above the hotels near you
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your website€162
- Booking.com€182
- Agoda€202
- And 21 smaller sites (super.com, trivago.nl and hotelspecials.nl and others), from €167 to €203
None of the main booking sites asks less than your website here.
You charge €17 a night more than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Ambassador City Centre Hotel Haarlem€84
- Holiday Inn - the niu, Dairy Haarlem by IHG€103
- Carlton Square Hotel€106
- Hotel ML€116
- ibis Styles Haarlem City€118
- Van Der Valk Hotel Haarlem (you)€123
How you compare with 5 competitors in Haarlem
Ambassador City Centre Hotel Haarlem comes first on Google Maps, and you third; they're rated 4.2 on Google on average, and you 4.3. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Haarlem weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Haarlem” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Van Der Valk Hotel Haarlem (you) | Not asked yet | 4.3 from 4,592 | 3rd | €123 | |
| Ambassador City Centre Hotel Haarlem | Not asked yet | 3.9 from 1,428 | 1st | €84 | 1.5 km |
| Hotel ML | Not asked yet | 4.1 from 1,304 | 18th | €116 | 1.5 km |
| Carlton Square Hotel | Not asked yet | 4.4 from 1,284 | 4th | €106 | 1.3 km |
| ibis Styles Haarlem City | Not asked yet | 4.1 from 1,263 | 12th | €118 | 3.6 km |
| Holiday Inn - the niu, Dairy Haarlem by IHG | Not asked yet | 4.4 from 870 | 9th | €103 | 2.1 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come third on Google Maps for “hotels in Haarlem”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.3 from 4,592 reviews. Ambassador City Centre Hotel Haarlem (first) comes before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stAmbassador City Centre Hotel Haarlem3.9 from 1,428
- 3rdVan Der Valk Hotel Haarlem (you)4.3 from 4,592
- 4thCarlton Square Hotel4.4 from 1,284
- 9thHoliday Inn - the niu, Dairy Haarlem by IHG4.4 from 870
- 12thibis Styles Haarlem City4.1 from 1,263
- 18thHotel ML4.1 from 1,304
The bars are each hotel's number of Google reviews.
Your website's health is 50 out of 100
We read 6 pages of hotelhaarlem.nl on 18 October 2026, the way Google and AI assistants do, and found 17 things to fix. These cost you the most guests:
- 1Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
- 2Google writes its own line about your hotel
Your pages give Google no summary to show under your name, so it picks any sentence it finds.
What to do: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.
- 3Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Browsers mark your website as not secure
Guests see a warning beside your address, and many leave before they book.
How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites23 sites for one night
- Google and Google Mapsrated 4.3 from 4,592 reviews
- Your website6 pages read, health 50 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Haarlem, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Haarlem every week.
- Travel agents and tour operators
The agents and operators selling Haarlem to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Haarlem that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Haarlem runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing €201 to €377 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Haarlem for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first