Royal Amsterdam Hotel & Restaurant

Amsterdam. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Royal Amsterdam Hotel & Restaurant
Royal Amsterdam Hotel & Restaurant's own picture, shown from royal-amsterdam.com
Revenue you could be losing
€227 to €426 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 27 out of 100
  • How your competitors price, day by day
And it doesn't end there.
Your website health
27 out of 100
19 things to fix
Your AI score
Not asked yet
Google reviews
4.1 out of 5
Below your competitors, 4.4 on average
Your price vs nearby hotels
€183 vs €244
€61 a night cheaper than them, each at its lowest on Google Hotels
Your overall score

You rank 16th of the 16 hotels we read in Amsterdam

35out of 100
The hotels we read in Amsterdam, by overall score
  1. 1stJaz Hotel Amsterdam80
  2. 2ndHotel Nes78
  3. 2ndVan Der Valk Hotel Amsterdam - Amstel78
  4. 4thAmbassade Hotel77
  5. 5thBunk Hotel Amsterdam75
  6. 6thInntel Hotels Amsterdam Centre74
  7. 7thHotel Mai Amsterdam72
  8. 7thHotel TwentySeven72
  9. 9thInntel Hotels Amsterdam Landmark69
  10. 10thThe Bulldog Hotel67
  11. 16thRoyal Amsterdam Hotel & Restaurant (you)35
Why you rank 16th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps8 of 20
    Rated 4.1 from 1,250 reviews, 31th for “hotels in Amsterdam”
  • Your website5 of 20
    Scores 27 out of 100, with no button to book on its home page
  • Your price vs competitors9 of 15
    €61 a night below the hotels near you
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Pricing: your price against your competitors

You charge €61 a night less than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • MEININGER Hotel Amsterdam City West€57
  • The Bulldog Hotel€92
  • Royal Amsterdam Hotel & Restaurant (you)€183
  • Grand Hotel Amrâth Amsterdam€244
  • Ambassade Hotel€297
Competition

How you compare with 5 competitors in Amsterdam

MEININGER Hotel Amsterdam City West comes first on Google Maps, and you 31th; they're rated 4.4 on Google on average, and you 4.1. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Amsterdam weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Amsterdam”Lowest price on Google HotelsFrom you
Royal Amsterdam Hotel & Restaurant (you)Not asked yet4.1 from 1,25031st€183
The Bulldog HotelNot asked yet4.4 from 6,76011th€920.8 km
Grand Hotel Amrâth AmsterdamNot asked yet4.2 from 3,21150th€2441.1 km
Ambassade HotelNot asked yet4.8 from 1,07245th€2970.8 km
MEININGER Hotel Amsterdam City WestNot asked yet4.1 from 9,1671st€574.9 km
Anantara Grand Hotel Krasnapolsky AmsterdamNot asked yet4.6 from 7,01110thNot shown0.8 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come 31th on Google Maps for “hotels in Amsterdam”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.1 from 1,250 reviews. MEININGER Hotel Amsterdam City West (first), Anantara Grand Hotel Krasnapolsky Amsterdam (tenth) and The Bulldog Hotel (11th) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Amsterdam”
  1. 1stMEININGER Hotel Amsterdam City West4.1 from 9,167
  2. 10thAnantara Grand Hotel Krasnapolsky Amsterdam4.6 from 7,011
  3. 11thThe Bulldog Hotel4.4 from 6,760
  4. 31stRoyal Amsterdam Hotel & Restaurant (you)4.1 from 1,250
  5. 45thAmbassade Hotel4.8 from 1,072
  6. 50thGrand Hotel Amrâth Amsterdam4.2 from 3,211

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 27 out of 100

We read 6 pages of royal-amsterdam.com on 18 October 2026, the way Google and AI assistants do, and found 19 things to fix. These cost you the most guests:

  1. 1
    Browsers mark your website as not secure

    Guests see a warning beside your address, and many leave before they book.

    What to do: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.

  2. 2
    Many of your pages have the same title

    Google can't tell them apart, so it shows fewer of them.

    What to do: Give each page its own title: rooms, dining, offers, location.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Browsers mark your website as not secure

    Guests see a warning beside your address, and many leave before they book.

    How: Ask your web host to switch on a free security certificate and send every visit to it. Most do it in a day.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites29 sites for one night
  • Google and Google Mapsrated 4.1 from 1,250 reviews
  • Your website6 pages read, health 27 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Amsterdam, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Amsterdam every week.

  • Travel agents and tour operators

    The agents and operators selling Amsterdam to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Amsterdam that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Amsterdam runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing €227 to €426 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Amsterdam for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first