Hotel Fortín Plaza

Oaxaca. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Hotel Fortín Plaza
Hotel Fortín Plaza's own picture, shown from hotelfortinplaza.com.mx
Revenue you could be losing
MX$2,486 to MX$4,661 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website's health, 21 out of 100
  • How your competitors price, day by day
And it doesn't end there.
Your website health
21 out of 100
22 things to fix
Your AI score
Not asked yet
Google reviews
4.4 out of 5
Level with your competitors, 4.4 on average
Your price vs nearby hotels
MX$1,510 vs MX$1,748
MX$238 a night cheaper than them, each at its lowest on Google Hotels
Your overall score

You rank 13th of the 15 hotels we read in Mexico

50out of 100
Why you rank 13th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps15 of 20
    Rated 4.4 from 5,353 reviews, tenth for “hotels in Oaxaca”
  • Your website4 of 20
    Scores 21 out of 100, with no button to book on its home page
  • Your price vs competitors15 of 15
    About what the hotels near you charge
Send this to your partner or general manager
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Pricing: your price against your competitors

You charge MX$238 a night less than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Hotel VictoriaMX$1,240
  • Hotel Fortín Plaza (you)MX$1,510
  • City Express by MarriottMX$1,595
  • Oaxaca Real HotelMX$1,748
  • Holiday Inn Express Oaxaca-Centro Historico by IHGMX$2,135
  • City Centro by MarriottMX$2,446
Competition

How you compare with 5 competitors in Oaxaca

Oaxaca Real Hotel comes seventh on Google Maps, and you tenth; they're rated 4.4 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Oaxaca weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Oaxaca”Lowest price on Google HotelsFrom you
Hotel Fortín Plaza (you)Not asked yet4.4 from 5,35310thMX$1,510
Hotel VictoriaNot asked yet4.3 from 3,6328thMX$1,2400.3 km
Oaxaca Real HotelNot asked yet4.4 from 3,3657thMX$1,7481.1 km
City Express by MarriottNot asked yet4.3 from 2,48330thMX$1,5950.3 km
Holiday Inn Express Oaxaca-Centro Historico by IHGNot asked yet4.6 from 1,61313thMX$2,1350.6 km
City Centro by MarriottNot asked yet4.5 from 1,09018thMX$2,4461.4 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come tenth on Google Maps for “hotels in Oaxaca”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 5,353 reviews. Oaxaca Real Hotel (seventh) and Hotel Victoria (eighth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Oaxaca”
  1. 7thOaxaca Real Hotel4.4 from 3,365
  2. 8thHotel Victoria4.3 from 3,632
  3. 10thHotel Fortín Plaza (you)4.4 from 5,353
  4. 13thHoliday Inn Express Oaxaca-Centro Historico by IHG4.6 from 1,613
  5. 18thCity Centro by Marriott4.5 from 1,090
  6. 30thCity Express by Marriott4.3 from 2,483

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 21 out of 100

We read 6 pages of hotelfortinplaza.com.mx on 18 October 2026, the way Google and AI assistants do, and found 22 things to fix. These cost you the most guests:

  1. 1
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    What to do: Ask whoever looks after your website to fix or remove them.

  2. 2
    Many of your pages have the same title

    Google can't tell them apart, so it shows fewer of them.

    What to do: Give each page its own title: rooms, dining, offers, location.

  3. 3
    Google may count your pages twice

    It splits your visits between copies of the same page.

    What to do: Ask whoever looks after your website to mark one address for each page.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • A WhatsApp link for guests
  • No phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Some links on your website lead nowhere

    A guest who clicks one gets an error page instead of your rooms.

    How: Ask whoever looks after your website to fix or remove them.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites21 sites for one night
  • Google and Google Mapsrated 4.4 from 5,353 reviews
  • Your website6 pages read, health 21 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Oaxaca, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Oaxaca every week.

  • Travel agents and tour operators

    The agents and operators selling Oaxaca to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Oaxaca that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Oaxaca runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing MX$2,486 to MX$4,661 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Oaxaca for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first