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Hotel Athena

Siena. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Hotel Athena
Hotel Athena's own picture, shown from hotelathena.com
Revenue you could be losing
€213 to €400 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
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Your website health
65 out of 100
14 things to fix
Your AI score
Not asked yet
Google reviews
4.5 out of 5
Above your competitors, 4.3 on average
Your price vs nearby hotels
€246 vs €136
€110 a night dearer than them, each at its lowest on Google Hotels
Your overall score

You rank 10th of the 72 hotels we read in Italy

80out of 100
The hotels we read in Italy, by overall score
  1. 1stHotel Athena (you)80
  2. 2ndHotel Arcobaleno68
  3. 3rdExecutive Hotel Siena51
  4. 4thHotel Minerva49
Why you rank 10th
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps20 of 20
    Rated 4.5 from 1,952 reviews, second for “hotels in Siena”
  • Your website13 of 20
    Scores 65 out of 100, with no button to book on its home page
  • Your price vs competitors6 of 15
    €110 a night above the hotels near you
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Pricing: your price against your competitors

You charge €110 a night more than your competitors

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Hotel Arcobaleno€90
  • Hotel Minerva€115
  • Hotel Italia Siena€130
  • Executive Hotel Siena€136
  • Hotel Palazzo Ravizza€168
  • Hotel Athena (you)€246
Competition

How you compare with 5 competitors in Siena

They're rated 4.3 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Siena weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Siena”Lowest price on Google HotelsFrom you
Hotel Athena (you)Not asked yet4.5 from 1,9522nd€246
Executive Hotel SienaNot asked yet4.2 from 2,2756th€1362.9 km
Hotel MinervaNot asked yet3.9 from 1,30215th€1151.2 km
Hotel Italia SienaNot asked yet4.6 from 8815th€1301.7 km
Hotel ArcobalenoNot asked yet4.5 from 75720th€902.5 km
Hotel Palazzo RavizzaNot asked yet4.5 from 5478th€1680.2 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come second on Google Maps for “hotels in Siena”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 1,952 reviews.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Siena”
  1. 2ndHotel Athena (you)4.5 from 1,952
  2. 5thHotel Italia Siena4.6 from 881
  3. 6thExecutive Hotel Siena4.2 from 2,275
  4. 8thHotel Palazzo Ravizza4.5 from 547
  5. 15thHotel Minerva3.9 from 1,302
  6. 20thHotel Arcobaleno4.5 from 757

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 65 out of 100

We read 6 pages of hotelathena.com on 18 October 2026, the way Google and AI assistants do, and found 14 things to fix. This costs you the most guests:

  1. 1
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    What to do: Add a page about your hotel: its story, what's special, and what's nearby.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • A WhatsApp link for guests
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

  2. 2
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    How: Add a page about your hotel: its story, what's special, and what's nearby.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites38 sites for one night
  • Google and Google Mapsrated 4.5 from 1,952 reviews
  • Your website6 pages read, health 65 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
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  • Weddings and events

    The planners and families booking weddings in Siena, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Siena every week.

  • Travel agents and tour operators

    The agents and operators selling Siena to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Siena that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Siena runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing €213 to €400 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Siena for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first
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