The Zuri Dumai by ZHM
Dumai, Riau. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- Your website's health, 44 out of 100
- How your competitors price, day by day
You rank 27th of the 79 hotels we read in Indonesia
- Booking direct19 of 251 booking site sells your room for less than your website
- Google Maps20 of 20Rated 5 from 11,383 reviews, first for “hotels in Dumai”
- Your website9 of 20Scores 44 out of 100, with no button to book on its home page
Agoda sells your room for less than you do
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. When a booking site asks less than your own website, guests who compare book there, and you pay it about 17% of the room.
- Your websiteRp545.952
- TravelokaRp496.128, Rp49.824 below you
- KlookRp502.960, Rp42.992 below you
- AgodaRp515.616, Rp30.336 below you
- Booking.comRp588.640
- And 12 smaller sites (id.trip.com, HomeToGo and bluepillow.id and others), from Rp500.768 to Rp649.216
Agoda sells your room for less than your own website, where guests compare.
How you compare with 5 competitors in Dumai
They're rated 4.5 on Google on average, and you 5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Dumai weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Dumai” | From you |
|---|---|---|---|---|
| The Zuri Dumai by ZHM (you) | Not asked yet | 5 from 11,383 | 1st | |
| Grand Zuri Dumai by ZHM | Not asked yet | 4.9 from 19,107 | 2nd | 0.6 km |
| Hotel City Dumai | Not asked yet | 4.2 from 2,074 | 6th | 1.2 km |
| Maxone Dumai | Not asked yet | 4.1 from 1,938 | 4th | 1.3 km |
| Patra Dumai Hotel | Not asked yet | 4.7 from 700 | 3rd | 1.9 km |
| Sonaview Hotel Dumai | Not asked yet | 4.4 from 647 | 5th | 1.4 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come first on Google Maps for “hotels in Dumai”
Most guests who search the map choose from the first ten hotels it shows. You're rated 5 from 11,383 reviews.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 1stThe Zuri Dumai by ZHM (you)5 from 11,383
- 2ndGrand Zuri Dumai by ZHM4.9 from 19,107
- 3rdPatra Dumai Hotel4.7 from 700
- 4thMaxone Dumai4.1 from 1,938
- 5thSonaview Hotel Dumai4.4 from 647
- 6thHotel City Dumai4.2 from 2,074
The bars are each hotel's number of Google reviews.
Your website's health is 44 out of 100
We read 6 pages of zhmhotels.com on 18 October 2026, the way Google and AI assistants do, and found 18 things to fix. This costs you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
What to do: Ask your brand's web team to fix or remove them.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- No phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Get Agoda to stop undercutting you
It sells your room for up to Rp30.336 less than your own website, so guests who compare book there, and you pay about 17% of the room.
How: Check the rates you load on each, and ask your account manager there to match your website. Then say “best price on our website” beside your booking button.
- 2Some links on your website lead nowhere
A guest who clicks one gets an error page instead of your rooms.
How: Ask your brand's web team to fix or remove them.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites16 sites for one night
- Google and Google Mapsrated 5 from 11,383 reviews
- Your website6 pages read, health 44 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Dumai, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Dumai every week.
- Travel agents and tour operators
The agents and operators selling Dumai to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Dumai that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Dumai runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing Rp615.357 to Rp1.2m a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Dumai for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first