BrijRama Palace, Varanasi
Varanasi, Uttar Pradesh. Looked at for its owner on 17 October 2026, the way a guest and an AI assistant would.

- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 1st of the 10 hotels we read in Varanasi
- 1stBrijRama Palace, Varanasi (you)76
- 2ndRadisson Hotel Varanasi66
- 3rdDoubleTree by Hilton Varanasi54
- 4thAmritara Suryauday Haveli, Varanasi53
- 5thOne-Off Dashashwamedh42
- 6thDiamond Hotel35
- 6thHotel Meadows Varanasi35
- 8thOneoff X Assi : a Boutique Homeotel33
- 9thSaptpuri by Royal Orchid Hotels Varanasi31
- 10thHotel Kashi Grand Inn24
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- AI assistants12 of 20AI recommends you in 3 of 5 answers about Varanasi
- Google Maps14 of 20Rated 4.5 from 1,599 reviews, 15th for “hotels in Varanasi”
- Your website14 of 20Scores 68 out of 100, with no button to book on its home page
What guests are asked to pay for your room
We looked up your room for the night of 16 November 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room. About 22,200 people search Google for “brijrama palace varanasi” each month, and each of them could book you direct.
- Your website₹57,488
- Agoda₹56,436, ₹1,052 below you
- And 2 smaller sites (Vio and BluePillow), from ₹57,736 to ₹57,736
The main booking sites ask about what your website does, within ₹1,052.
Your price against your competitors
Each hotel's lowest price on Google Hotels. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Hotel Castillo₹4,339
- Taj Ganges, Varanasi₹14,473
- Radisson Hotel Varanasi₹45,000
- BrijRama Palace, Varanasi (you)₹56,436
How you compare with 5 competitors in Varanasi
Radisson Hotel Varanasi comes second on Google Maps, and you 15th; they're rated 4.2 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Varanasi weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Varanasi” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| BrijRama Palace, Varanasi (you) | 3 of 5 | 4.5 from 1,599 | 15th | ₹56,436 | |
| Radisson Hotel Varanasi | 0 of 5 | 4.2 from 8,688 | 2nd | ₹45,000 | 4.7 km |
| Taj Ganges, Varanasi | 3 of 5 | 4.5 from 9,210 | 9th | ₹14,473 | 4.1 km |
| Hotel Castillo | 1 of 5 | 4.2 from 9,148 | 19th | ₹4,339 | 2.2 km |
| Hotel Surya, Kaiser Palace | 1 of 5 | 4.2 from 6,415 | 22nd | Not shown | 4.7 km |
| Ramada Plaza by Wyndham JHV Varanasi | 0 of 5 | 4.1 from 5,696 | 25th | Not shown | 4.8 km |
Read on 17 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come 15th on Google Maps for “hotels in Varanasi”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 1,599 reviews. Radisson Hotel Varanasi (second) and Taj Ganges, Varanasi (ninth) come before you.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 2ndRadisson Hotel Varanasi4.2 from 8,688
- 9thTaj Ganges, Varanasi4.5 from 9,210
- 15thBrijRama Palace, Varanasi (you)4.5 from 1,599
- 19thHotel Castillo4.2 from 9,148
- 22ndHotel Surya, Kaiser Palace4.2 from 6,415
- 25thRamada Plaza by Wyndham JHV Varanasi4.1 from 5,696
The bars are each hotel's number of Google reviews.
8 busy dates coming in Varanasi, and what to do before each
On these nights guests pay more and book earlier. Raise your price for them, and have an offer and a page about each ready a few weeks before, while guests are still deciding. Searches for hotels in Varanasi are at their highest in December.
- Govardhan Puja (Uttar Pradesh holiday)Monday 9 November 2026Uttar Pradesh holidays 2026, from a copy of the state gazette
- New Year's Eve and New Year's Day31 December 2026 to 1 January 2027Government of India holiday list 2027
With OneHorizyn you see your price and the hotels near you, night by night, on each of these dates, and the events in Varanasi that publish a list of hotels to stay at, with whether you're on it. Every busy date in Varanasi.
AI recommends you in 3 of 5 answers about Varanasi
More and more guests ask an AI assistant where to stay before they search, and book from the shortlist it gives them. We asked one, Claude, the five questions guests ask most, on 18 October 2026, letting it search the web as it answered.
- “Where should I stay in Varanasi? Name the best hotels.”You're 2nd of 7
“By the Ganges – A heritage boutique property right on the riverbank; it's one of the most popular 5-star hotels in Varanasi, along with Taj Nadesar Palace and Taj Ganges.”
- 1. Taj Nadesar Palace
- 2. BrijRama Palace, Varanasi – By the Ganges
- 3. Tree of Life Resort & Spa, Varanasi
- 4. Taj Ganges, Varanasi
- 5. The Gateway Hotel Ganges Varanasi
- 6. Taj Gateway
- 7. DoubleTree by Hilton Varanasi
- “What are the best luxury hotels in Varanasi?”You're 2nd of 7
“By The Ganges”
- 1. Taj Nadesar Palace, Varanasi
- 2. BrijRama Palace, Varanasi – By The Ganges
- 3. Taj Ganges, Varanasi
- 4. DoubleTree by Hilton Varanasi
- 5. Guleria Kothi
- 6. Tree of Life Resort & Spa, Varanasi
- 7. Hotel Clarks Varanasi
- “What are the best hotels in Varanasi for a family holiday?”You're not named
- 1. Anand Kanan, Shiva Lodge, and BrijRama Palace
- 2. Hotel Tridev
- “What are the best hotels in Varanasi for couples?”You're 2nd of 7
“By the Ganges – A converted 18th-century palace right on the ghats. It's highly rated by couples among Varanasi's 5-star hotels, prized for its direct Ganges views and heritage architecture.”
- 1. Taj Nadesar Palace
- 2. BrijRama Palace, Varanasi – By the Ganges
- 3. Taj Ganges Varanasi
- 4. Ganpati Guest House
- 5. Hotel Castillo
- 6. Gangotri – A Divine River Retreat
- 7. Hotel Prago
- “What are good value hotels in Varanasi?”You're not named
- 1. Ganpati Guest House
- 2. Hotel Rivera Palace
- 3. Hotel Alka
- 4. Hotel Banaras Haveli
- 5. Diamond Hotel
- 6. Amritara Suryauday Haveli
- 7. Hotel Surya, Kaiser Palace
- 8. Dwivedi Hotels Palace On Steps
- 9. Hotel Pradeep
Your website's health is 68 out of 100
We read 6 pages of brijhotels.com on 17 October 2026, the way Google and AI assistants do, and found 17 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:
- 1Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
What to do: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.
- 2Google and AI assistants can't tell your website is a hotel's
Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.
What to do: Ask your brand's web team to add them. It takes about an hour.
- 3Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask your brand's web team to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Three things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Give AI assistants a reason to recommend you
Asked about family holidays in Varanasi, AI recommended Anand Kanan, Shiva Lodge, and BrijRama Palace and Hotel Tridev and others, not you.
How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.
- 3Your home page doesn't say whose it is
Google and AI assistants read a page's title and top line to know what it is about.
How: Ask your brand's web team: put your hotel's name and town in your home page's title and as its first heading.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 4 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites3 sites for one night
- Google and Google Mapsrated 4.5 from 1,599 reviews
- Your website6 pages read, health 68 out of 100
- What AI assistants say5 questions about Varanasi
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Varanasi, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Varanasi every week.
- Travel agents and tour operators
The agents and operators selling Varanasi to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Varanasi that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Varanasi runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing ₹69,999 to ₹1.3 lakh a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Varanasi for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first