Clarkes Hotel

Shimla, Himachal Pradesh. Looked at for its owner on 17 October 2026, the way a guest and an AI assistant would.

Clarkes Hotel
Clarkes Hotel's own picture, shown from clarkesshimla.com
What this costs you

There's no button to book on your home page

A guest who wants to book you direct has to hunt for it, and most give up and go back to the booking site they came from, where you pay commission.

We couldn't read your room price on Google, so there's no rupee figure here yet. With OneHorizyn you see what this costs you each month, in money. What we found

Your website health
47 out of 100
22 things to fix
Your AI score
3 of 5
AI answers about Shimla that recommend you
Google reviews
4.5 out of 5
Above your competitors, 4.4 on average
Your price vs nearby hotels
Not compared
Your overall score

You rank 4th of the 8 hotels we read in Shimla

45out of 100
The hotels we read in Shimla, by overall score
  1. 1st8fold by LaRiSa, Shimla66
  2. 2ndHoneymoon Inn65
  3. 3rdSeclude Shimla Taraview60
  4. 4thClarkes Hotel (you)45
  5. 5thHotel Surya43
  6. 6thWelcomHeritage Elysium Resort & Spa42
  7. 7thDLS Hotels The Rock Castle27
  8. 7thManla Homes Resort27
Why you rank 4th
  • Booking direct3 of 25
    Google shows no price for you at all
  • AI assistants12 of 20
    AI recommends you in 3 of 5 answers about Shimla
  • Google Maps14 of 20
    Rated 4.5 from 1,890 reviews, 14th for “hotels in Shimla”
  • Your website9 of 20
    Scores 47 out of 100, with no button to book on its home page
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Pricing: your price against your competitors

Your price against your competitors

Each hotel's lowest price on Google Hotels. Prices move every day, and the hotels near you change theirs for busy nights first. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Snow Valley Resorts Shimla₹3,683
  • Royale Retreat₹3,992
  • Hotel Woodville Palace Shimla₹5,719
  • The Oberoi Cecil, Shimla₹21,657
  • Radisson Hotel Jass Shimla₹53,098
Competition

How you compare with 5 competitors in Shimla

Royale Retreat comes first on Google Maps, and you 14th; they're rated 4.4 on Google on average, and you 4.5. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Shimla weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Shimla”Lowest price on Google HotelsFrom you
Clarkes Hotel (you)3 of 54.5 from 1,89014thNot shown
The Oberoi Cecil, Shimla3 of 54.5 from 7,6786th₹21,6572 km
Snow Valley Resorts Shimla2 of 54.3 from 5,7658th₹3,6833.6 km
Royale Retreat2 of 54.6 from 3,9181st₹3,9921.2 km
Hotel Woodville Palace Shimla2 of 54.5 from 3,1322nd₹5,7190.9 km
Radisson Hotel Jass Shimla0 of 54.2 from 2,7443rd₹53,0981.3 km

Read on 17 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come 14th on Google Maps for “hotels in Shimla”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.5 from 1,890 reviews. Royale Retreat (first), Hotel Woodville Palace Shimla (second) and Radisson Hotel Jass Shimla (third) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Shimla”
  1. 1stRoyale Retreat4.6 from 3,918
  2. 2ndHotel Woodville Palace Shimla4.5 from 3,132
  3. 3rdRadisson Hotel Jass Shimla4.2 from 2,744
  4. 6thThe Oberoi Cecil, Shimla4.5 from 7,678
  5. 8thSnow Valley Resorts Shimla4.3 from 5,765
  6. 14thClarkes Hotel (you)4.5 from 1,890

The bars are each hotel's number of Google reviews.

Busy dates coming up

The 5 holidays coming up when guests travel all over India

On these nights guests pay more and book earlier. Raise your price for them, and have an offer and a page about each ready a few weeks before, while guests are still deciding. Searches for hotels in Shimla are at their highest in December.

NovDecJanFebMar
  1. Diwali
    Sunday 8 November 2026
  2. Christmas long weekend
    25 to 27 December 2026
  3. New Year's Eve and New Year's Day
    31 December 2026 to 1 January 2027
  4. Republic Day
    Tuesday 26 January 2027
  5. Holi
    22 to 23 March 2027

Dates from the Government of India's list of holidays.

With OneHorizyn you see your price and the hotels near you, night by night, on each of these dates, and the events in Shimla that publish a list of hotels to stay at, with whether you're on it.

What AI tells guests

AI recommends you in 3 of 5 answers about Shimla

More and more guests ask an AI assistant where to stay before they search, and book from the shortlist it gives them. We asked one, Claude, the five questions guests ask most, on 18 October 2026, letting it search the web as it answered.

  • “Where should I stay in Shimla? Name the best hotels.”
    You're not named
    1. 1. Wildflower Hall, An Oberoi Resort
    2. 2. Chapslee Hotel and Springfields
    3. 3. Woodville Palace by Signum
  • “What are the best luxury hotels in Shimla?”
    You're 4th of 7

    “Clarkes Hotel (A Grand Heritage Hotel since 1898)”

    1. 1. The Oberoi Cecil, Shimla
    2. 2. Wildflower Hall, An Oberoi Resort
    3. 3. Welcomhotel By ITC Hotels Shimla
    4. 4. Clarkes Hotel
    5. 5. Royale Retreat Hotel
    6. 6. Taj Theog Resort & Spa Shimla
    7. 7. jüSTa Cliffend Resort & Spa, Mashobra
  • “What are the best hotels in Shimla for a family holiday?”
    You're 3rd of 9

    “A heritage option dating back over a century. Rated 9.2, Clarkes Hotel combines heritage charm with family-friendly offerings, with connecting rooms and a sofa bed that accommodate families comfortably while enjoying…”

    1. 1. The Oberoi Cecil, Shimla
    2. 2. Wildflower Hall, An Oberoi Resort
    3. 3. Clarkes Hotel
    4. 4. Snow Valley Resorts
    5. 5. WelcomHeritage Elysium Resort & Spa
    6. 6. The Orchid Shimla
    7. 7. Woodville Palace Hotel
    8. 8. Hotel Willow Banks
    9. 9. Golden Fern Resort
  • “What are the best hotels in Shimla for couples?”
    You're 3rd of 8

    “Known as a very romantic hotel in Shimla, with a great guest rating of 9.20 out of 10.”

    1. 1. Wildflower Hall, An Oberoi Resort
    2. 2. The Oberoi Cecil
    3. 3. Clarkes Hotel
    4. 4. Welcomhotel by ITC Hotels, Shimla
    5. 5. Marina – Shimla's First Designer Boutique Hotel
    6. 6. Honeymoon Inn Shimla
    7. 7. Hotel Combermere
    8. 8. The Orchid Hotel Shimla
  • “What are good value hotels in Shimla?”
    You're not named
    1. 1. Snow Valley Resorts Shimla
    2. 2. Shimla British Resort
    3. 3. Kapil Hotel
    4. 4. Hotel Silverine
    5. 5. Hotel White
    6. 6. Shimla Havens Resort by Eco Hospitality
    7. 7. The Grand Welcome Hotel
    8. 8. Royale Retreat Hotel
Your website

Your website's health is 47 out of 100

We read 6 pages of clarkesshimla.com on 17 October 2026, the way Google and AI assistants do, and found 22 things to fix. These cost you the most guests:

  1. 1
    Google writes its own line about your hotel

    Your pages give Google no summary to show under your name, so it picks any sentence it finds.

    What to do: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.

  2. 2
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask whoever looks after your website to compress your photos and files.

  3. 3
    Google may count your pages twice

    It splits your visits between copies of the same page.

    What to do: Ask whoever looks after your website to mark one address for each page.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Give AI assistants a reason to recommend you

    Asked about where to stay and good value stays in Shimla, AI recommended Wildflower Hall, An Oberoi Resort and Chapslee Hotel and Springfields and others, not you.

    How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.

  2. 2
    Google writes its own line about your hotel

    Your pages give Google no summary to show under your name, so it picks any sentence it finds.

    How: Write two sentences about your hotel for each main page: what it is, where, and why guests love it.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sitesnot read yet
  • Google and Google Mapsrated 4.5 from 1,890 reviews
  • Your website6 pages read, health 47 out of 100
  • What AI assistants say5 questions about Shimla
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Shimla, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Shimla every week.

  • Travel agents and tour operators

    The agents and operators selling Shimla to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Shimla that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Shimla runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

There's no button to book on your home page

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Shimla for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first