The Heritage Club, Tripura Castle

Shillong, Meghalaya. Looked at for its owner on 17 October 2026, the way a guest and an AI assistant would.

The Heritage Club, Tripura Castle
Photo from The Heritage Club, Tripura Castle's Google listing
Revenue you could be losing
₹11,505 to ₹21,572 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • Your website, which guests can't open
  • Your AI score, 2 of 5
  • How your competitors price, day by day
And it doesn't end there.
Your website health
Didn't answer
Your AI score
2 of 5
AI answers about Shillong that recommend you
Google reviews
3.9 out of 5
Below your competitors, 4.3 on average
Your price vs nearby hotels
₹8,712 vs ₹8,890
About what they charge, each at its lowest on Google Hotels
Your overall score

You rank 635th of the 1,554 hotels we read in India

51out of 100
Why you rank 635th
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • AI assistants8 of 20
    AI recommends you in 2 of 5 answers about Shillong
  • Google Maps3 of 20
    Rated 3.9 from 412 reviews, not in the first 29 for “hotels in Shillong”
  • Your website0 of 20
    Your website didn't answer
  • Your price vs competitors15 of 15
    About what the hotels near you charge
Send this to your partner or general manager
It opens on any phone, with your score on the link.
Pricing: your price against your competitors

You charge about what your competitors do

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Hotel Alpine Continental, Shillong₹5,161
  • Ladybird Hotel₹5,780
  • The Heritage Club, Tripura Castle (you)₹8,712
  • The Centre Point Shillong₹8,890
  • Vivanta Meghalaya, Shillong₹11,360
  • Courtyard by Marriott Shillong₹14,985
Competition

How you compare with 5 competitors in Shillong

AI recommends Courtyard by Marriott Shillong in 3 of 5 answers, and you in 2; Vivanta Meghalaya, Shillong comes second on Google Maps, and you outside the first 29; they're rated 4.3 on Google on average, and you 3.9. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Shillong weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Shillong”Lowest price on Google HotelsFrom you
The Heritage Club, Tripura Castle (you)2 of 53.9 from 412Not in the first 29₹8,712
The Centre Point Shillong1 of 54.3 from 2,92719th₹8,8902.2 km
Courtyard by Marriott Shillong3 of 54.6 from 2,5663rd₹14,9852.4 km
Vivanta Meghalaya, Shillong2 of 54.5 from 2,0072nd₹11,3602 km
Hotel Alpine Continental, Shillong1 of 53.7 from 1,4315th₹5,1612.4 km
Ladybird Hotel1 of 54.2 from 86620th₹5,7802.4 km

Read on 17 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 29 on Google Maps for “hotels in Shillong”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.9 from 412 reviews. Vivanta Meghalaya, Shillong (second), Courtyard by Marriott Shillong (third) and Hotel Alpine Continental, Shillong (fifth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Shillong”
  1. 2ndVivanta Meghalaya, Shillong4.5 from 2,007
  2. 3rdCourtyard by Marriott Shillong4.6 from 2,566
  3. 5thHotel Alpine Continental, Shillong3.7 from 1,431
  4. 19thThe Centre Point Shillong4.3 from 2,927
  5. 20thLadybird Hotel4.2 from 866
  6. 100+The Heritage Club, Tripura Castle (you)3.9 from 412

The bars are each hotel's number of Google reviews.

Busy dates coming up

The 5 holidays coming up when guests travel all over India

On these nights guests pay more and book earlier. Raise your price for them, and have an offer and a page about each ready a few weeks before, while guests are still deciding. Searches for hotels in Shillong are at their highest in May.

NovDecJanFebMar
  1. Diwali
    Sunday 8 November 2026
  2. Christmas long weekend
    25 to 27 December 2026
  3. New Year's Eve and New Year's Day
    31 December 2026 to 1 January 2027
  4. Republic Day
    Tuesday 26 January 2027
  5. Holi
    22 to 23 March 2027

Dates from the Government of India's list of holidays.

With OneHorizyn you see your price and the hotels near you, night by night, on each of these dates, and the events in Shillong that publish a list of hotels to stay at, with whether you're on it.

What AI tells guests

AI recommends you in 2 of 5 answers about Shillong

More and more guests ask an AI assistant where to stay before they search, and book from the shortlist it gives them. We asked one, Claude, the five questions guests ask most, on 17 October 2026, letting it search the web as it answered.

  • “Where should I stay in Shillong? Name the best hotels.”
    You're 2nd of 2

    “Tripura Castle – a 4-star heritage hotel with 7 room options, priced from around $114 onward.”

    1. 1. Courtyard by Marriott Shillong
    2. 2. The Heritage Club
  • “What are the best luxury hotels in Shillong?”
    You're not named
    1. 1. Courtyard by Marriott Shillong
    2. 2. Vivanta Meghalaya, Shillong
    3. 3. Hotel Polo Towers Shillong
    4. 4. XCELSIOR Hotel and Spa
  • “What are the best hotels in Shillong for a family holiday?”
    You're 3rd of 8

    “Tripura Castle – A royal, scenic retreat where the resort provides stylishly furnished rooms and cottages, and the large grounds ensure that children can run around freely and play. Note that availability needs to be…”

    1. 1. Courtyard by Marriott Shillong
    2. 2. Pinewood Hotel
    3. 3. The Heritage Club – Tripura Castle
    4. 4. Hotel Polo Towers
    5. 5. Ladybird Hotel
    6. 6. Hotel Hill View
    7. 7. Grand Monarch Hotel
    8. 8. Hotel Silver Oak
  • “What are the best hotels in Shillong for couples?”
    You're not named
    1. “What are good value hotels in Shillong?”
      You're not named
      1. 1. Polo Towers Shillong
      2. 2. Hotel Pegasus Crown
      3. 3. The Centre Point
      4. 4. The Eee Cee Hotel
      5. 5. Hotel Alpine Continental
      6. 6. Hotel Heiga
      7. 7. M Crown Hotel
      8. 8. Vivanta Meghalaya, Shillong
    Your website

    Your website didn't answer

    tripuracastle.com didn't answer when we read it on 17 October 2026. A guest who clicks through to you from Google gets an error page, and an AI assistant can't read it at all.

    What to do this week

    Three things to do this week

    Each one comes from what we found above, and each wins back guests who book you direct.

    1. 1
      Keep your website the cheapest place to book

      None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

      How: Check your price on each of them every week, and on your busy dates every day.

    2. 2
      Give AI assistants a reason to recommend you

      Asked about luxury stays in Shillong, AI recommended Courtyard by Marriott Shillong and Vivanta Meghalaya, Shillong and others, not you.

      How: Add a page to your website for each kind of guest, with your rooms, prices and what's nearby. AI assistants recommend the hotels whose pages answer the guest's question.

    3. 3
      Get onto the first page of Google Maps

      You're not in the first 29 hotels when guests search Google Maps for hotels in Shillong.

      How: Add new photos, answer every review, and keep your phone number, website and hours right on your Google listing.

    With OneHorizyn you see every week whether each one worked, in guests and in rupees.

    What a full reading adds

    We've already done 3 of the 6 readings your first look is built from

    Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

    The readings your first look is built from
    • Your price on booking sites7 sites for one night
    • Google and Google Mapsrated 3.9 from 412 reviews
    • Your websiteit didn't answer
    • What AI assistants say5 questions about Shillong
    • Your reviews, week by weekonly on your own hotel's reading
    • Your price every night aheadonly on your own hotel's reading

    Your own reading takes about half an hour, and nothing has to be connected to your systems.

    What this page doesn't cover at all
    The guests who never come through a booking site

    There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

    • Weddings and events
    • Conferences and company travel
    • Travel agents and tour operators
    • Events that publish a list of hotels
    • The nights your town fills up
    • What your competitors charge, nightly
    • Weddings and events

      The planners and families booking weddings in Shillong, who fill your rooms for three nights at a time and never touch a booking site.

    • Conferences and company travel

      The companies running meetings and incentive trips near you, and the firms whose staff already stay in Shillong every week.

    • Travel agents and tour operators

      The agents and operators selling Shillong to guests abroad, who send the same rooms again and again once you're on their list.

    • Events that publish a list of hotels

      Festivals, matches and conferences in and around Shillong that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

    • The nights your town fills up

      Which dates Shillong runs out of rooms months ahead, so you price them before your competitors do, rather than after.

    • What your competitors charge, nightly

      Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

    Stop losing ₹11,505 to ₹21,572 a month for each room

    OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

    • Booking sites
      When they sell your room for less than your own website, so more guests book you direct
    • Your competitors
      Their prices in Shillong for the nights ahead, so you price every night right
    • Google and AI
      What they tell guests about you, and how to get recommended first