The Gem Society Boutique Hotel & Spa

Athens. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

The Gem Society Boutique Hotel & Spa
The Gem Society Boutique Hotel & Spa's own picture, shown from thegemsocietyhotel.com
Revenue you could be losing
€247 to €463 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
Your website health
57 out of 100
11 things to fix
Your AI score
Not asked yet
Google reviews
4.7 out of 5
Above your competitors, 4.3 on average
Your price vs nearby hotels
€199 vs €194
About what they charge, each at its lowest on Google Hotels
Your overall score

You rank 3rd of the 14 hotels we read in Athens

85out of 100
The hotels we read in Athens, by overall score
  1. 1stElectra Palace Athens86
  2. 1stPresident Hotel Athens86
  3. 3rdThe Gem Society Boutique Hotel & Spa (you)85
  4. 4thNJV Athens Plaza79
  5. 5thNEW Hotel76
  6. 6thCOLORS Hotel Athens75
  7. 7thArethusa Hotel Athens73
  8. 7thO&B Athens Boutique Hotel73
  9. 9thHellenic Vibes Smart Hotel64
  10. 9thNYX Esperia Palace Hotel Athens64
Why you rank 3rd
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps12 of 20
    Rated 4.7 from 572 reviews, 74th for “hotels in Athens”
  • Your website16 of 20
    Scores 57 out of 100, with a button to book
  • Your price vs competitors15 of 15
    About what the hotels near you charge
Send this to your partner or general manager
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Pricing: your price against your competitors

You charge about what your competitors do

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Novotel Athenes€103
  • Wyndham Grand Athens€192
  • Radisson Blu Park Hotel, Athens€194
  • The Gem Society Boutique Hotel & Spa (you)€199
  • Grand Hyatt Athens€233
  • Electra Palace Athens€288
Competition

How you compare with 5 competitors in Athens

Grand Hyatt Athens comes first on Google Maps, and you 74th; they're rated 4.3 on Google on average, and you 4.7. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Athens weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Athens”Lowest price on Google HotelsFrom you
The Gem Society Boutique Hotel & Spa (you)Not asked yet4.7 from 57274th€199
Grand Hyatt AthensNot asked yet4.3 from 7,3181st€2332.7 km
Wyndham Grand AthensNot asked yet4.3 from 5,96211th€1920.9 km
Novotel AthenesNot asked yet4.1 from 5,4118th€1031.2 km
Electra Palace AthensNot asked yet4.6 from 3,4443rd€2880.7 km
Radisson Blu Park Hotel, AthensNot asked yet4.3 from 2,99054th€1941.3 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come 74th on Google Maps for “hotels in Athens”

Most guests who search the map choose from the first ten hotels it shows. You're rated 4.7 from 572 reviews. Grand Hyatt Athens (first), Electra Palace Athens (third) and Novotel Athenes (eighth) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Athens”
  1. 1stGrand Hyatt Athens4.3 from 7,318
  2. 3rdElectra Palace Athens4.6 from 3,444
  3. 8thNovotel Athenes4.1 from 5,411
  4. 11thWyndham Grand Athens4.3 from 5,962
  5. 54thRadisson Blu Park Hotel, Athens4.3 from 2,990
  6. 74thThe Gem Society Boutique Hotel & Spa (you)4.7 from 572

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 57 out of 100

We read 6 pages of thegemsocietyhotel.com on 18 October 2026, the way Google and AI assistants do, and found 11 things to fix. These cost you the most guests:

  1. 1
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    What to do: Ask whoever built your website to add them. It takes about an hour.

  2. 2
    Your website is heavy on a phone

    Most guests look on their phone, often on mobile data, and leave a page that's slow to open.

    What to do: Ask whoever looks after your website to compress your photos and files.

  • A button to book on your home page
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

  2. 2
    Google and AI assistants can't tell your website is a hotel's

    Without your hotel's details in Google's own format, they can't show your rating, price and address beside your name.

    How: Ask whoever built your website to add them. It takes about an hour.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites21 sites for one night
  • Google and Google Mapsrated 4.7 from 572 reviews
  • Your website6 pages read, health 57 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Athens, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Athens every week.

  • Travel agents and tour operators

    The agents and operators selling Athens to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Athens that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Athens runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing €247 to €463 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Athens for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first