Hotel Jacobs

Bruges. Looked at for its owner on 19 October 2026, the way a guest and an AI assistant would.

Revenue you could be losing
€193 to €363 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
Your website health
71 out of 100
4 things to fix
Your AI score
Not asked yet
Google reviews
3.8 out of 5
Below your competitors, 4.2 on average
Your price vs nearby hotels
€156 vs €161
About what they charge, each at its lowest on Google Hotels
Your overall score

You rank 10th of the 13 hotels we read in Bruges

48out of 100
The hotels we read in Bruges, by overall score
  1. 1stHotel Navarra Brugge85
  2. 2ndHotel Bourgoensch Hof71
  3. 3rdFlanders Hotel70
  4. 4thGrand Hotel Casselbergh69
  5. 5thThe Pand Hotel64
  6. 6thHotel De Orangerie54
  7. 7thHotel Olympia51
  8. 8thHotel De Tuilerieën49
  9. 8thHotel Le Bois De Bruges49
  10. 10thHotel Jacobs (you)48
Why you rank 10th
  • Booking direct6 of 25
    Google shows booking sites' prices for you, but not your website's
  • Google Maps3 of 20
    Rated 3.8 from 648 reviews, not in the first 47 for “hotels in Bruges”
  • Your website14 of 20
    Scores 71 out of 100, with no button to book on its home page
  • Your price vs competitors15 of 15
    About what the hotels near you charge
Send this to your partner or general manager
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Pricing: your price against your competitors

You charge about what your competitors do

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • ibis budget Brugge Centrum Station€101
  • Martin's Brugge€115
  • Hotel Jacobs (you)€156
  • Novotel Brugge Centrum€161
  • ibis Styles Brugge Centrum€185
  • Grand Hotel Casselbergh€186
Competition

How you compare with 5 competitors in Bruges

Martin's Brugge comes first on Google Maps, and you outside the first 47; they're rated 4.2 on Google on average, and you 3.8. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Bruges weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Bruges”Lowest price on Google HotelsFrom you
Hotel Jacobs (you)Not asked yet3.8 from 648Not in the first 47€156
ibis budget Brugge Centrum StationNot asked yet3.8 from 4,6393rd€1012.1 km
Martin's BruggeNot asked yet4.2 from 3,4811st€1150.8 km
Novotel Brugge CentrumNot asked yet4.3 from 2,86623rd€1611.4 km
ibis Styles Brugge CentrumNot asked yet3.8 from 2,76014th€1851.4 km
Grand Hotel CasselberghNot asked yet4.7 from 2,5072nd€1860.6 km

Read on 19 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You're not in the first 47 on Google Maps for “hotels in Bruges”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.8 from 648 reviews. Martin's Brugge (first), Grand Hotel Casselbergh (second) and ibis budget Brugge Centrum Station (third) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Bruges”
  1. 1stMartin's Brugge4.2 from 3,481
  2. 2ndGrand Hotel Casselbergh4.7 from 2,507
  3. 3rdibis budget Brugge Centrum Station3.8 from 4,639
  4. 14thibis Styles Brugge Centrum3.8 from 2,760
  5. 23rdNovotel Brugge Centrum4.3 from 2,866
  6. 100+Hotel Jacobs (you)3.8 from 648

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 71 out of 100

We read 0 pages of sky-eu1.clock-software.com on 19 October 2026, the way Google and AI assistants do, and found 4 things to fix. It does the basics well.

  • No button to book on your home page, so a guest who wants to book direct has to hunt for one
  • No WhatsApp link, where most guests in India ask first
  • No phone number a guest can tap to call
  • Your website turns away Google, Anthropic, OpenAI, Perplexity, Microsoft, Apple and Common Crawl's AI assistants, so they can't read it when answering guests
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Show your own price on Google

    Google lists the booking sites' prices for your room but not your website's, so a guest who finds you there can only book through them.

    How: Ask your booking engine to connect you to Google's free booking links. Most do it at no cost, and your price then shows beside theirs.

  2. 2
    Get onto the first page of Google Maps

    You're not in the first 47 hotels when guests search Google Maps for hotels in Bruges.

    How: Add new photos, answer every review, and keep your phone number, website and hours right on your Google listing.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites11 sites for one night
  • Google and Google Mapsrated 3.8 from 648 reviews
  • Your website0 pages read, health 71 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Bruges, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Bruges every week.

  • Travel agents and tour operators

    The agents and operators selling Bruges to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Bruges that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Bruges runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing €193 to €363 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Bruges for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first