Sofitel Brisbane Central
Brisbane, Queensland. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.
- Your prices, and the commission booking sites take
- How your competitors price, day by day
You rank 8th of the 22 hotels we read in Brisbane
- 1stEmporium Hotel South Bank88
- 2ndRydges South Bank Brisbane87
- 3rdOaks Brisbane Woolloongabba Suites83
- 4thOaks Brisbane on Margaret Suites80
- 4thRydges Fortitude Valley80
- 4thThe Calile Hotel80
- 7thOaks Brisbane Festival Suites76
- 8thOaks Brisbane Aurora Suites75
- 8thSofitel Brisbane Central (you)75
- 10thOaks Brisbane on Charlotte Suites74
- Booking direct25 of 25Google shows your website's own price, and none of the main booking sites asks noticeably less
- Google Maps15 of 20Rated 4.4 from 4,316 reviews, tenth for “hotels in Brisbane”
- Your website11 of 20Scores 57 out of 100, with no button to book on its home page
- Your price vs competitors9 of 15A$53 a night below the hotels near you
What guests are asked to pay for your room
We looked up your room for the night of 30 October 2026 the way a guest would, on Google. Your own website holds its price, which is what you want; every guest who still books through a booking site costs you about 17% of the room.
- Your websiteA$409
- Booking.comA$409
- AgodaA$409
- Qantas HotelsA$409
- And 28 smaller sites (Vio, eTrip and GoSeek and others), from A$396 to A$1,389
None of the main booking sites asks less than your website here.
You charge A$53 a night less than your competitors
Each hotel's lowest price on Google Hotels for the night of 30 October 2026. When guests rate you as highly as them, charging less leaves money on every room you sell. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.
- Meriton Suites Adelaide Street, BrisbaneA$212
- Pullman Brisbane King George SquareA$292
- Sofitel Brisbane Central (you)A$293
- Brisbane Marriott HotelA$346
- Rydges South Bank BrisbaneA$389
- Emporium Hotel South BankA$419
How you compare with 5 competitors in Brisbane
They're rated 4.3 on Google on average, and you 4.4. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Brisbane weighs you against.
| Hotel | AI recommends it | Google Maps rating | On Maps for “hotels in Brisbane” | Lowest price on Google Hotels | From you |
|---|---|---|---|---|---|
| Sofitel Brisbane Central (you) | Not asked yet | 4.4 from 4,316 | 10th | A$293 | |
| Pullman Brisbane King George Square | Not asked yet | 3.9 from 2,964 | 28th | A$292 | 0.4 km |
| Rydges South Bank Brisbane | Not asked yet | 4.3 from 2,853 | 14th | A$389 | 1.4 km |
| Brisbane Marriott Hotel | Not asked yet | 4.3 from 2,214 | 19th | A$346 | 0.6 km |
| Meriton Suites Adelaide Street, Brisbane | Not asked yet | 4.3 from 2,127 | 15th | A$212 | 0.7 km |
| Emporium Hotel South Bank | Not asked yet | 4.5 from 1,993 | 40th | A$419 | 1.8 km |
Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.
You come tenth on Google Maps for “hotels in Brisbane”
Most guests who search the map choose from the first ten hotels it shows. You're rated 4.4 from 4,316 reviews.
- Answer every review, the poor ones first and within a day
- Ask happy guests for a review as they check out
- Add new photos of your rooms every month
- Keep your phone number, website and hours right on your listing
With OneHorizyn you see your place on the map and your reviews against your competitors', every week.
- 10thSofitel Brisbane Central (you)4.4 from 4,316
- 14thRydges South Bank Brisbane4.3 from 2,853
- 15thMeriton Suites Adelaide Street, Brisbane4.3 from 2,127
- 19thBrisbane Marriott Hotel4.3 from 2,214
- 28thPullman Brisbane King George Square3.9 from 2,964
- 40thEmporium Hotel South Bank4.5 from 1,993
The bars are each hotel's number of Google reviews.
Your website's health is 57 out of 100
We read 6 pages of sofitel.accor.com on 18 October 2026, the way Google and AI assistants do, and found 15 things to fix. These cost you the most guests:
- 1Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
What to do: Add a page about your hotel: its story, what's special, and what's nearby.
- 2Your website is heavy on a phone
Most guests look on their phone, often on mobile data, and leave a page that's slow to open.
What to do: Ask whoever looks after your website to compress your photos and files.
- No button to book on your home page, so a guest who wants to book direct has to hunt for one
- No WhatsApp link, where most guests in India ask first
- A phone number a guest can tap to call
- AI assistants can read your website
Two things to do this week
Each one comes from what we found above, and each wins back guests who book you direct.
- 1Keep your website the cheapest place to book
None of the main booking sites asks less than your website today. One rate change on any of them undoes it.
How: Check your price on each of them every week, and on your busy dates every day.
- 2Nothing on your website says what makes your hotel special
AI assistants look for a page about a hotel to describe it to guests.
How: Add a page about your hotel: its story, what's special, and what's nearby.
With OneHorizyn you see every week whether each one worked, in guests and in rupees.
We've already done 3 of the 6 readings your first look is built from
Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.
- Your price on booking sites31 sites for one night
- Google and Google Mapsrated 4.4 from 4,316 reviews
- Your website6 pages read, health 57 out of 100
- What AI assistants saynot read yet
- Your reviews, week by weekonly on your own hotel's reading
- Your price every night aheadonly on your own hotel's reading
Your own reading takes about half an hour, and nothing has to be connected to your systems.
There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.
- Weddings and events
- Conferences and company travel
- Travel agents and tour operators
- Events that publish a list of hotels
- The nights your town fills up
- What your competitors charge, nightly
- Weddings and events
The planners and families booking weddings in Brisbane, who fill your rooms for three nights at a time and never touch a booking site.
- Conferences and company travel
The companies running meetings and incentive trips near you, and the firms whose staff already stay in Brisbane every week.
- Travel agents and tour operators
The agents and operators selling Brisbane to guests abroad, who send the same rooms again and again once you're on their list.
- Events that publish a list of hotels
Festivals, matches and conferences in and around Brisbane that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.
- The nights your town fills up
Which dates Brisbane runs out of rooms months ahead, so you price them before your competitors do, rather than after.
- What your competitors charge, nightly
Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.
Stop losing A$749 to A$1,555 a month for each room
OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:
- Booking sitesWhen they sell your room for less than your own website, so more guests book you direct
- Your competitorsTheir prices in Brisbane for the nights ahead, so you price every night right
- Google and AIWhat they tell guests about you, and how to get recommended first