Stamford Plaza Adelaide

Adelaide, South Australia. Looked at for its owner on 18 October 2026, the way a guest and an AI assistant would.

Stamford Plaza Adelaide
Stamford Plaza Adelaide's own picture, shown from stamford.com.au
Revenue you could be losing
A$246 to A$460 a month
For each room you have
Because of
  • Your prices, and the commission booking sites take
  • How your competitors price, day by day
And it doesn't end there.
Your website health
62 out of 100
17 things to fix
Your AI score
Not asked yet
Google reviews
3.9 out of 5
Below your competitors, 4.4 on average
Your price vs nearby hotels
A$217 vs A$214
About what they charge, each at its lowest on Google Hotels
Your overall score

You rank 1st of the 7 hotels we read in Adelaide

84out of 100
The hotels we read in Adelaide, by overall score
  1. 1stStamford Plaza Adelaide (you)84
  2. 2ndOval Hotel83
  3. 3rdRydges South Park Adelaide67
  4. 4thOaks Adelaide Horizons Suites63
  5. 5thOaks Adelaide Embassy Suites57
  6. 6thQuest King William South49
  7. 6thQuest on Franklin49
Why you rank 1st
  • Booking direct25 of 25
    Google shows your website's own price, and none of the main booking sites asks noticeably less
  • Google Maps10 of 20
    Rated 3.9 from 2,401 reviews, fourth for “hotels in Adelaide”
  • Your website17 of 20
    Scores 62 out of 100, with a button to book
  • Your price vs competitors15 of 15
    About what the hotels near you charge
Send this to your partner or general manager
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Pricing: your price against your competitors

You charge about what your competitors do

Each hotel's lowest price on Google Hotels for the night of 30 October 2026. Guests who compare see the hotels near you for less, and book them. With OneHorizyn you follow these prices for the nights ahead, and know when to raise yours and when to hold it.

  • Hotel Grand Chancellor AdelaideA$134
  • ibis AdelaideA$191
  • The Playford Hotel Adelaide - MGallery CollectionA$214
  • Stamford Plaza Adelaide (you)A$217
  • InterContinental Adelaide by IHGA$235
  • Pullman AdelaideA$235
Competition

How you compare with 5 competitors in Adelaide

Pullman Adelaide comes first on Google Maps, and you fourth; they're rated 4.4 on Google on average, and you 3.9. These are the hotels of your kind within a few kilometres of you, the ones a guest choosing where to stay in Adelaide weighs you against.

HotelAI recommends itGoogle Maps ratingOn Maps for “hotels in Adelaide”Lowest price on Google HotelsFrom you
Stamford Plaza Adelaide (you)Not asked yet3.9 from 2,4014thA$217
InterContinental Adelaide by IHGNot asked yet4.3 from 2,8692ndA$2350.2 km
ibis AdelaideNot asked yet4.4 from 2,7523rdA$1910.6 km
Pullman AdelaideNot asked yet4.4 from 2,4851stA$2350.8 km
The Playford Hotel Adelaide - MGallery CollectionNot asked yet4.6 from 2,06810thA$2140.2 km
Hotel Grand Chancellor AdelaideNot asked yet4.1 from 2,0139thA$1340.2 km

Read on 18 October 2026. With OneHorizyn you follow these hotels every week: their prices on every booking site, their reviews and what AI assistants say about them.

Google Maps

You come fourth on Google Maps for “hotels in Adelaide”

Most guests who search the map choose from the first ten hotels it shows. You're rated 3.9 from 2,401 reviews. Pullman Adelaide (first), InterContinental Adelaide by IHG (second) and ibis Adelaide (third) come before you.

What moves you up the map
  • Answer every review, the poor ones first and within a day
  • Ask happy guests for a review as they check out
  • Add new photos of your rooms every month
  • Keep your phone number, website and hours right on your listing

With OneHorizyn you see your place on the map and your reviews against your competitors', every week.

Where you and your competitors come for “hotels in Adelaide”
  1. 1stPullman Adelaide4.4 from 2,485
  2. 2ndInterContinental Adelaide by IHG4.3 from 2,869
  3. 3rdibis Adelaide4.4 from 2,752
  4. 4thStamford Plaza Adelaide (you)3.9 from 2,401
  5. 9thHotel Grand Chancellor Adelaide4.1 from 2,013
  6. 10thThe Playford Hotel Adelaide - MGallery Collection4.6 from 2,068

The bars are each hotel's number of Google reviews.

Your website

Your website's health is 62 out of 100

We read 6 pages of stamford.com.au on 18 October 2026, the way Google and AI assistants do, and found 17 things to fix. These cost you the most guests; your hotel's page is on your brand's website, so its web team makes the changes:

  1. 1
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    What to do: Ask your brand's web team: add a page about your hotel: its story, what's special, and what's nearby.

  2. 2
    Google may count your pages twice

    It splits your visits between copies of the same page.

    What to do: Ask your brand's web team to mark one address for each page.

  • A button to book on your home page, through SynXis
  • No WhatsApp link, where most guests in India ask first
  • A phone number a guest can tap to call
  • AI assistants can read your website
What to do this week

Two things to do this week

Each one comes from what we found above, and each wins back guests who book you direct.

  1. 1
    Keep your website the cheapest place to book

    None of the main booking sites asks less than your website today. One rate change on any of them undoes it.

    How: Check your price on each of them every week, and on your busy dates every day.

  2. 2
    Nothing on your website says what makes your hotel special

    AI assistants look for a page about a hotel to describe it to guests.

    How: Ask your brand's web team: add a page about your hotel: its story, what's special, and what's nearby.

With OneHorizyn you see every week whether each one worked, in guests and in rupees.

What a full reading adds

We've already done 3 of the 6 readings your first look is built from

Everything above came from what anyone can see: Google, Google Hotels, Google Maps, an AI assistant and your own website. Your hotel's own reading fills in the rest and turns each finding into a figure you can act on.

The readings your first look is built from
  • Your price on booking sites31 sites for one night
  • Google and Google Mapsrated 3.9 from 2,401 reviews
  • Your website6 pages read, health 62 out of 100
  • What AI assistants saynot read yet
  • Your reviews, week by weekonly on your own hotel's reading
  • Your price every night aheadonly on your own hotel's reading

Your own reading takes about half an hour, and nothing has to be connected to your systems.

What this page doesn't cover at all
The guests who never come through a booking site

There is no commission on any of these, and this page says nothing about them. We haven't looked at any of them for you.

  • Weddings and events
  • Conferences and company travel
  • Travel agents and tour operators
  • Events that publish a list of hotels
  • The nights your town fills up
  • What your competitors charge, nightly
  • Weddings and events

    The planners and families booking weddings in Adelaide, who fill your rooms for three nights at a time and never touch a booking site.

  • Conferences and company travel

    The companies running meetings and incentive trips near you, and the firms whose staff already stay in Adelaide every week.

  • Travel agents and tour operators

    The agents and operators selling Adelaide to guests abroad, who send the same rooms again and again once you're on their list.

  • Events that publish a list of hotels

    Festivals, matches and conferences in and around Adelaide that name hotels to stay at. Being on that list costs nothing, and most hotels never ask.

  • The nights your town fills up

    Which dates Adelaide runs out of rooms months ahead, so you price them before your competitors do, rather than after.

  • What your competitors charge, nightly

    Their price for every night ahead, not the one night on this page, so you know which nights you are leaving money on.

Stop losing A$246 to A$460 a month for each room

OneHorizyn finds where your hotel loses money and tells you what to fix first, every week:

  • Booking sites
    When they sell your room for less than your own website, so more guests book you direct
  • Your competitors
    Their prices in Adelaide for the nights ahead, so you price every night right
  • Google and AI
    What they tell guests about you, and how to get recommended first